Breaking down barriers: empowering women in asset management.

Director at global investment firm RisCura, Prasheen Singh, says challenging gender stereotypes and unconscious biases is critical to creating a more diverse and inclusive asset management industry. 



The progress the asset management industry has made in promoting gender equality needs to be celebrated, but there is still a long way to go. This year’s theme for International Women’s Day is gender equity, which is key to attracting more women into the financial services sector. Understanding the difference between equity and equality is important to recognise that equal treatment does not always lead to equal outcomes. To create a fair industry, we need to provide everyone with the resources and support they need to succeed, regardless of their background or circumstances.

In today’s world, diversity and inclusion are more important than ever before. At our company, we recognise the value of diversity, not just in terms of social and cultural backgrounds but also across the professions and sciences we employ. Through this diversity, we can bring together various perspectives and experiences and create a truly innovative and dynamic workplace.

As a woman in the finance industry, I have personally experienced the challenges of breaking down gender stereotypes and unconscious biases. However, I am committed to challenging these perceptions and encouraging others to do the same. It is important for all of us to challenge our beliefs about our competencies and limitations and actively evaluate and challenge them.

One of the biggest pieces of advice I can give anyone starting in their career, particularly women, is to do it your way. Emulate those who have come before you by learning from their mistakes, but feel free to do it differently than they did. Your unique perspective and way of doing things are what make you valuable to any organisation.

In addition to valuing diversity, it is also important to focus on achieving balance in your life. While it is important to strive for success and achievement, it is equally important to ensure that you are living a balanced life and aligned with your values. This means making time for the things that matter most to you, and not just doing what you think people want you to do.

I am committed to being a role model for other women and underrepresented groups in the finance industry. Through mentorship and coaching, I encourage others to challenge their beliefs and limitations and pursue their unique path to success. By working together and valuing diversity in all forms, we can create a more innovative, dynamic and inclusive workplace for all.