About the event
As part of our Manager Development Programme (MDP), we are thrilled to host a specialist presentation for managers enrolled in our Programme this year. Presented by Patrick Cairns, this event will provide a foundation for rethinking your communication strategies. Based on Patrick’s comprehensive survey of South African aggregators – including asset consultants, multi-managers, and DFMs – Patrick will share key findings on how these investors perceive communications from asset managers. You’ll learn which materials are most consumed, valued, and appealing, and which are often ignored.
Why Attend?
Patrick will demonstrate that many asset managers waste resources on material that fails to engage clients and potential clients. By identifying more effective communication methods, you can significantly improve your engagement and add more value to your audience.
What You’ll Learn
- Communication Preferences: Discover what types of material South African aggregators find most valuable and appealing.
- Strategic Differentiation: Learn how to differentiate your communication strategies to add more value and stand out in the market.
- Effective Approaches: Gain insights and frameworks for evaluating and improving your current communication approaches for greater effectiveness and efficiency.
EVENT DETAILS
Date
Friday, 19 July 2024
Time
10h00 – 13h00
Host & Presenter
Chad Ward
Host
BCom (Hons) Finance and Investments
Chad combines his knowledge of global current affairs and investment expertise to fulfil his role as head of investment research (South Africa) at RisCura. In this role, he works closely with RisCura's Global Investment Committee where he presents various investment offerings to the committee while also leading the research process within South Africa. His passion for making a meaningful difference has also seen him play an integral role in formalising RisCura’s Manager Development Programme. The programme aims to help develop a more inclusive investment industry focusing on building capacity in local markets, supporting women-owned and managed investment managers and promoting skills development. Chad has previously worked as an accountant at State Street Southern Africa.
Patrick Cairns
Presenter
Founder of InvestConnect
For over a decade, Patrick Cairns was one of South Africa's most respected financial journalists. First at Moneyweb and later as editor of Citywire, he specialised in covering the local investment industry. In mid-2023 he left the media to start his own initiative called InvestConnect, consulting to asset managers on their communications strategies. He has worked with companies ranging from some of the country's largest institutions to boutique firms to help make their communications both more effective and efficient, whether dealing with the media or important client markets.
