About the event
As part of our Manager Development Programme (MDP), we are thrilled to host a specialist presentation for managers enrolled in our Programme this year. Presented by Patrick Cairns, this event will provide a foundation for rethinking your communication strategies. Based on Patrick’s comprehensive survey of South African aggregators – including asset consultants, multi-managers, and DFMs – Patrick will share key findings on how these investors perceive communications from asset managers. You’ll learn which materials are most consumed, valued, and appealing, and which are often ignored.Why Attend?
Patrick will demonstrate that many asset managers waste resources on material that fails to engage clients and potential clients. By identifying more effective communication methods, you can significantly improve your engagement and add more value to your audience.What You’ll Learn
- Communication Preferences: Discover what types of material South African aggregators find most valuable and appealing.
- Strategic Differentiation: Learn how to differentiate your communication strategies to add more value and stand out in the market.
- Effective Approaches: Gain insights and frameworks for evaluating and improving your current communication approaches for greater effectiveness and efficiency.
EVENT CLOSED FOR REGISTRATION
EVENT DETAILS
Date
Friday, 19 July 2024
Time
10h00 – 13h00
